Exploring digital media trends in entertainment
Listed below you will find an evaluation of some current media trends, with a focus on how streaming platforms have impacted audience behaviors.
With the increase of on-demand media streaming, the option to watch many episodes of a show in succession has led to the creation of the term 'binge-watching'. While binge watching enables viewers to consume content at their own pace, it has resulted in considerable effects on the entertainment industry. While it can take production companies months, or even years to create a series of content, it is coming to be more and more typical for audiences to accelerate through episodes and move on to a new program. This viewer behavior has brought about conversations relating to the cultural shelf life of a series, and how media companies can increase viewer engagement in the long term. The advantage of this behavior is that new productions are more likely to earn viewership as audiences are guided by what's trending on streaming services. Additionally, with the succession of social media and internet video platforms, it has been beneficial for the wider entertainment market to exchange behind the scenes material and interviews to help satisfy and sustain the fanbase.
The media landscape is constantly changing, with the increase of new applications and streaming services taking a leading stake in the entertainment market. These platforms have essentially transformed how audiences are taking in media, triggering the development of many new media trends. As a result, many prominent TV broadcasting companies have accepted this innovation and are investing in the development of their own streaming applications. The founder of the activist investor of Sky would recognise the appeal of streaming services. Likewise, The director of the company owning Sling TV would agree that consumer habits are changing. However, after years of comprehensive development, the future of streaming services will have to focus on providing unique attractions to stand apart. While the appeal of streaming does not seem to be decreasing anytime soon, it seems that the prospects of entertainment will rely on trends in the streaming service industry.
Due to the rapid development of streaming platforms, the market has seen considerable shifts to the way audiences view and receive content. With concern for the impacts of binge-watching and show longevity, streaming media corporations are looking for methods to promote healthy viewing patterns while maximising the profitability of a production. In an effort to rework viewer habits, some sites are embracing the return of periodical episode releases. This move is extremely powerful for a variety of reasons. Firstly, by spreading here out material release, subscribers remain with a platform for longer than they would if they only took one month to view the material in question. Additionally, weekly releases are making it easier for shows to create buzz and engagement for an extended period of time. The CEO of the shareholder of HBO Max would know the benefits of spaced out releases. While the binge-model will continue to have a place when dealing with older seasons of material, it is obvious that the industry is experimenting with ways to improve engagement in a crowded market.